3 Types of Autoresponders for Email Marketing Success
When it comes to marketing strategies, one that marketers always use is email marketing. There are a lot of reasons why this is so. For one, it produces comparatively great results without requiring high fees. A downside, however, is the fact that you need to continuously send messages.
Fortunately, there’s a solution you can always rely on. What is it? Autoresponders!
An autoresponder is an easy-to-use program that lets you send out automatic messages to an email address you stated. It’s a great time saver, especially if email marketing is your dominant marketing strategy.
Before you go out and start using it, though, it can be very handy to know the 3 types of autoresponders first.
If you want an autoresponder that you can use without opening a browser, desktop-hosted can be your best choice. It’s rather easy to install. However, you must have some technical knowledge to use it. A desktop-hosted autoresponder will allow you to start with your email marketing campaign faster. On the downside, it requires your computer to be connected to the Internet 24/7. Not just any Internet connection but a very reliable one, mind you. If you’re using dial-up or 56K connection, a desktop-hosted autorespoder will not be functional. Generally, this is not my recommendation.
Contrary to desktop-hosted, a self-hosted autresponder is web-based and involves a script for web server installation. It’s a scrit that you’d install on one of your domains. Then you can send your automated messages from that domain.
Depending on your chosen autoresponder script, you may or may not have to pay for the script installation. Some offer it free. Other require a fee.
Similar to desktop-hosted, this kind of autoresponder requires basic script know-how. For example you may have to update your script installation every time a new version is released. If you’re unfamiliar with scripting, you’ll be at a disadvantage with this autoresponder.
The good thing about self hosted autoresponders is that you usually don’t have to pay current fees after the initial buy. So in the long run it’s much cheaper than a hosted autoresponder.
Remotely-hosted autoresponders are the most popular kind of autoresponder today. If you search for an autoresponder online, most of the results you’ll get are remotely-hosted. This kind of autoresponder is very easy to recognize. If you find an autoresponder service requiring a subscription fee, you just found yourself a remotely-hosted autoresponder.
Similar to locally-hosted, web installation is required by this kind. The good thing is that it is installed on your service provider’s web site. So you don’t have to worry about the technical side of things and all updates to the software will be delivered to you automatically.
You must keep in mind that the amount of emails or contacts you have listed in your autoresponder directly affects the subscription fee you pay. The higher the quantity, the higher your subscription fee is.
So basically it’s easier to use but more costly than self hosted autoresponders.
And that, my friend, are the 3 basic types of autoresponders you can use.