A Visitor is Knocking at Your Site
When a visitor finds your site, imagine it’s like your best friend knocking at the front door. You want them to come in, make themselves at home and stick around awhile. Great web site design can make that happen. Whether you’re selling a product or service, or simply providing information, you want them to feel they’ve come to the right place.
Imagine you’re Judy, an online shopper
Imagine you’re Judy, an avid shopper, and you’re on the hunt for a flat screen TV, possibly 3-D. You start your search on Google by typing “flat screen TV”, and your search returns over 29 million results. What are the odds Judy will look beyond the first ten results? Pretty slim! What if she typed in “3D flat screen TV?” Hey, we’re down to 8 million results. Maybe she’ll check out the first two pages of results.
Local relevance is important
What if Judy didn’t want her new flat screen TV shipped from who knows where, and wanted to find one locally? What if she lives in Phoenix, AZ and typed in, “3D flat screen TV Phoenix AZ?” Not only will her search query be reduced to 32,000 results, the odds increase dramatically that she’ll search by more results to find the TV that appeals to her. She’s now very focused.What if you were selling 3D flat screen TV’s in Phoenix? Would Judy find your site? Possibly, but not necessarily. Is the verbage, 3D flat screen TV Phoenix AZ, anywhere on your site? Is your site indexed by Google, Bing or Yahoo?
Is your site in a good Internet neighborhood?
Internet neighborhoods are very much like real life neighborhoods. Ask your friend where to find that TV and I guarantee you that they (probably) won’t send you to a guy who is selling them out of the back of a truck. They’re going to point you to a reputable store. in addition, it’s in the search engines best interests to point you to the most applicable websites. They have billions in advertising dollars resting on their recommendations.
What could land your website in a bad neighborhood?
Using blackhat SEO techniques jumps to the front of the line, followed very closely by allowing links back to spammers. If you’re running a blog or forum, be sure to moderate the comments and weed out the ones linking to obvious spammers.
The strength of the Internet
The Internet has leveled the playing field for many small and medium sized businesses. It’s not uncommon for many many more visitors to find you online than could ever find your brick & mortar location. Just as that sign on the front of your business and the landscaping surrounding your location is meant to draw walk-in prospects, your website is very much the online confront of your business or organization. Your goal should be to make the best possible impression with each and every visitor. Following some very simple basics will help tremendously.
It’s best to select a color theme that supports your site’s goals without overwhelming your visitors. Simple and pleasing versus busy and cluttered.
Make it easy to get from Point Query to Point Buy. Include FAQ’s to answer questions.
Add a Touch of Personality
Your site needs to be different from the sites your visitors just left. Add a touch of personality, but retain consistency across the complete site. press what makes your business rare.
Graphics and Text
The right mix of graphics and text is important. Long unbroken blocks of text will send visitors fleeing for the exits. Too many graphics may impair the search engines ability to index your site. You need a balance of graphics and text to make your site visually powerful.
Attention to Detail
Broken links give the impression that your business is less than specialized. If your site is not in good working order, the perception is frequently that neither is your business. What you’re looking for is a quality experience with your visitors.