How Are Mobile Applications Helping Businesses Get An Edge?

How Are Mobile Applications Helping Businesses Get An Edge?

The industries are going mobile to reinforce the position in the market with improved brand awareness, increase the bottom line.

The high earning is turning more businesses towards mobility as with low investment in mobile applications helping them trade better, deliver winning outcomes and excursion revenue. This race of mobile app development has led the businesses to build the dedicated business apps which aid in promoting the sets they offer and engaging the customers globally.

According to the Gartner research, “In 2017, the mobile app development need would outpace the capacity of IT sector’s mobile app developers to build the app.”

Take a look at how the five industries are reaping great advantages embracing mobile applications:

(1) Healthcare

M-health app adoption possibilities are high in the healthcare industry to make the sets faster and cheaper than ever.

It’s making hospital and pharmaceutical outlets’ inventory management a breeze; providing omnichannel access to the patient’s data that’s making the treatment easier; supercharging the patients with far away testing, e-prescriptions, and telemedicine sets; management of health records becomes easier with digitization; clinical communication is made faster with moment messages or in-app calling; healthcare education and training become mobile and can be given anywhere.

With this, the patient safety and engagement can be taken to the new level with improved access to care and reduced medicare fraud.

(2) Travel and tourism

Gone are the days when wanderlusts use maps, compasses, guidebooks or bizarre printed stuff, and hire agents to better plan and take a trip to the place. The mobile applications have changed the scenario completely.

85% of the people leverage mobile apps to plan their travel in the leisure hours.

With the arrival of mobile apps, the travelers no need to dig thorough by the different leaflets, brochures or guidebooks or end the hassle of standing in long queues with online ticket booking, hotel booking, knowing local attractions, destination details, and food outlets. Easily locating the travel destination with mobile GPS sets and online payment enhance the users’ travel experience and enhance the engagement.

additionally, it’s a powerful weapon for travel agencies to allure customers, better sell the travel packages and set afloat the marketing campaigns to enhance the visibility in the market.

(3) Banking and finance

The mobile apps have become a principal interface of the banking and finance industry future. The mobile-first strategy has become another way to upsurge customer engagement, enhance customer acquisition and enhance retention.

According to a research, the 2 billion people will be using mobile banking by 2019.

It signals investing has changed and more customers banking on mobile apps to track, trade and use by a user-friendly and obtain interface, which method half of the bank and finance customers would increasingly prefer the digital sets.

Almost every financial institution favor building mobile apps to increase the customer outreach, garner customer insights by data visualization, uplift competency, and speed up the work.

(4) fact

The fact industry has taken a U-turn by providing functional access to the fact apparel, accessories, boutique items and other things to the customers by ubiquitous mobile applications. The mobile phones right in the hand of customers alleviate the need to move to the fact outlets or try the outfits with progressive technology innovations.

The customers get updated about the new arrivals, browse the inventory offline, view the detailed description of the products anytime, and checkout speedily. The M-commerce channels also permit the customers to easily locate the fact outlets and get directions to the store.

additionally, the store management becomes plain-sailing. The shop can check the stock availability on hand without wasting time in searching the item on the shelves. Also, the earlier reminders about the products that are low in inventory alert the owner about the items low in the stock and don’t let the item run out-of-the-stock.

(5) Media

The inner of interaction is additional to print and media advertising to revive the way customers analyze the business, read the content and gain the information.

With mobile apps, the customers who are not interested in reading the marketing collateral would listen what businesses are offering by engaging audio, video or multimedia content. Besides, knowing the customer’s response to the business advertisements becomes easy to track and manage as opposed to traditional print and media advertising, in turn, aids in taking the data-pushed merchandising decision.


The mobile DNA has weaved deeply across all types of the businesses no matter what industry the businesses belong to. In an urge of building the brand, adding value to the customers, better connect with the customers and fuel up the profits, the businesses are hopping on the mobile bandwagon. Does your business have a mobile app? If not, get teamed up with the award-winning mobile application development company to craft the app that best fit your business needs and create unmatched impact.

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